内容简介 | Content Outline

After decades of strong growth, a three-year period of restrictions throughout the pandemic and with growing geopolitical competition among the regions of the world, business in China is now turning into a new phase of development.

In this new phase, many German and other multinational enterprises in China are facing a mixture of moderate market development, ongoing challenges in their supply chain, growing requirements on sustainability and increased competition by technologically advanced yet highly cost competitive domestic players.

With innovative solutions in the area of digitalisation, artificial intelligence and process efficiency, the finance and controlling teams are able to better mobilize enterprise resources and speed up the necessary transformation process to keep pace with the market challenges.

Under the lead theme of "Winning in Markets", the 11th annual Sino-German Controlling Forum 2024 will be an excellent platform for German and other multinational enterprises and their finance & controlling professionals to learn & exchange hands-on experience around market challenges, financial efficiency and procedural best practices in China.

We are looking forward to the sharing of practitioners from companies like Infineon, Kostal, Henkel, Schaeffler, BARC, Trip.com Group, etc. to report in various presentations and workshops about their journey in the areas of digital transformation, HR management, KPI design, ESG reporting, supply chain controlling, and generative AI application.

Welcome to join us for this flagship event in the Sino-German finance & controlling community!